Get More Leads with Ad Extensions
The holiday season is fast approaching, and your retail business may be looking to advertise your holiday sales. Are you using ad extensions effectively? Holiday shoppers are looking for great deals and locations for unique gift items. Using the right ad extensions can help you reach more customers who want to find you or your products. For most ads, extensions will improve the click through rate (CTR) due to the amount of information that they provide. This information will give people more reasons to contact your business. Even if you are not a store, ad extensions provide the same benefits and allow you to increase the real estate that your ad uses.
Effective Ad Extensions
There are several extensions that you can use to provide more useful information to your target audience. Here are a few that everyone should be using.
- Site links – These allow you to give links to website pages that provide more information about your product or services.
- Callout Extensions – With callouts you can five more information about a specific product or service.
- Location Extensions – This one provides a link to your location on a map.
- Review Extensions – Display your review rating in the ad.
- Call Extensions – It gives a clickable phone number for patrons to call.
- Structured Snippets – This extension allows you to showcase a sale, discount or offers for your products or services.
Effective Holiday Uses
Give your customers more information about your holiday offers and products. Below are suggestions you can use to give more useful information to your customers.
- Use call extensions and location extensions to help mobile users find your business. Make sure your site is mobile friendly.
- If you have a directions or location page on your website, make sure that it is a site link.
- Make sure holiday sales page or holiday gift ideas are one of your site links.
- Use call out extensions to advertise your sale and products. Be sure to use keywords to help the text stand out. For instance, you can mention that the sale runs through next Friday or if it is a flash sale, mention something such as “only a few hours left” or “offer ends today.”
- Highlight free services in a call out – “Free Gift Wrapping” or “Free Shipping”
- Show customers your range of products in a call out with text like “Hannukah Gifts” or “Advent Candles”
- If you have niche items, mention them in a call out.
- List business hours in an extension.
- If you have 5 star reviews, highlight it in an ad.
Are you looking to leverage ad extensions to reach holiday shoppers? Get the help you need. Contact Norton Writing & Digital Marketing, LLC to create a strong holiday advertising campaign.