Why Use PPC or Social Advertising?
Paid Search or social media allows you to build brand awareness and reach a ready to buy consumer.
What Is SEM and PPC?
SEM stands for Search Engine Marketing and mostly refers to advertising on Google, Bing or Yahoo’s search results page. PPC, on the other hand, stands for Pay Per Click advertising. While PPC ads do appear on search results page, they also appear on apps, websites, social media posts and blogs. Many people will use these terms interchangeably.
What is Paid Search?
Paid search is the opposite of organic search. On a search results page, the paid search ads usually appear before, after and to the side of the organic search results. Paid search is also known as SEM or PPC advertising whereas organic search is often referred to as SEO.
What are Display Ads?
Sometimes referred to as banner ads, display ads are visual ads that appear on social media, email pages, websites, Google’s Display Network or Oath’s network. These ads include text, images, flash, video, and audio.
What is Social Advertising?
Social advertising are the various options available for advertising on Facebook, Twitter, Instagram, LinkedIn and other social media sites. Ad options include pay per click ads, boosted posts, lead ads to spur an action or sponsored content / mail.
How Do You Target a Ready to Buy Consumer?
Whether you are a small boutique shop or a plumbing contractor, our expertise can help you set up the right keywords and campaign to target this segment. Using a combination of long tail keywords and specific CTAs in the ads, our proven strategy increases the numbers of leads and conversions for your search campaign. In addition, we make sure that you have call only ads and call extensions to reach this audience. Social ads can bolster this opportunity.
What is Retargeting?
Retargeting is using paid search, display or social media advertising to reconnect with users who have visited your website, clicked an ad or purchased a service from you. Our services help you with retargeting campaigns through display advertising and search advertising using emails and other methods to target visitors to your site, fans of your Facebook page or customers on your email list.
What are Shopping Ads?
Shopping ads are specific ads on Google search pages that advertise a product for sale. For more information on shopping ads, please visit Google’s help pages.